Visibility Audit
$199 CAD + HST
One-time report
- Checks across ChatGPT, Gemini, Claude, Perplexity and Google
- Accuracy check of what they say about you
- Sources and competitors named instead
- Ranked fix list and a walkthrough call
For Ontario roofing & HVAC businesses
More homeowners now ask an AI assistant who to call instead of scrolling through search results. It usually names only a few companies. We check whether you're one of them, whether what it says about you is right, and what to fix if you're not.
$199 CAD + HST. One-time. Credited toward Fix-It Setup if you go ahead within 30 days.
ChatGPT · Gemini · Claude · Perplexity · Google AI Overviews · AI Mode · Maps
What changed
Ask an AI assistant for a roofer or a furnace repair, and it names a few companies and stops. If you're not in that short list, the homeowner may never see you, however good your work or your Google ranking.
Question asked: “Who's a good roofer near Scarborough? I need a leak fixed this week.”
Here are a few well-reviewed roofing companies near you:
The $199 Visibility Audit
We ask the questions your customers ask, in the towns you serve, and record exactly what comes back, with dates.
We ask ChatGPT, Gemini, Claude, Perplexity and Google (AI Overviews, AI Mode and Maps) for your trade in your service areas and log whether you show up.
Wrong phone number, old address, services you don't offer, a city you don't cover. We flag every mistake.
We trace answers back to the listings, reviews and pages they rely on, so you know what to fix first.
We list the competitors that do show up and what they have that you don't yet.
What you get
Every check is written down with the date, the question asked and the answer we got, so you can see the change for yourself later. No dashboards to log in to, no jargon.
See sample Sample report PDF coming soon.
Visibility Audit
| Where we asked | Named? | Note |
|---|---|---|
| ChatGPT | ✗ Not named | 3 competitors listed |
| Gemini | ✗ Not named | — |
| Claude | ✗ Not named | 2 competitors listed |
| Perplexity | ✓ Named | Old phone number |
| Google AI Overviews | ✗ Not named | — |
| Google AI Mode | ✓ Named | Wrong service area |
| Google Maps | ✓ Named | #4 of 5 |
Sources and fix list
How it works
No mysterious tactics. We find the gaps, fix them in order of impact, and show you dated results.
We run the checks and send your dated report, then walk you through it on a short call.
We fix what the audit found: listings, Business Profile, website details, service-area pages and the facts assistants rely on.
Each month we re-run the checks, keep your details consistent and send a short report of what changed.
Pricing
$199 CAD + HST
One-time report
Recommended next step
$499 CAD + HST
One-time, after your audit
$249 / month, CAD + HST
Month-to-month. Cancel anytime.
Your $199 audit fee is credited toward Fix-It Setup if you go ahead within 30 days.
Full refund on the audit or Fix-It Setup if you cancel before we start. Monthly stops at the end of the paid month. Refunds and cancellations
All prices in Canadian dollars, plus HST.
Who's behind it
Borough Web Works is a small GTA web studio that builds websites for local businesses. Named First is the part of that work built around one question: when a homeowner asks an AI assistant for a contractor, does it name you, and is what it says right?
Owner-operated in Ontario. No account managers or call centres: you deal directly with the person doing the work.
Results
We're just getting started. Instead of made-up quotes, these slots stay empty until we have dated, real results to show.
Before · date
Screenshot of the answer before Fix-It Setup.
After · date
Screenshot of the same question after.
Reserved for a real quote from a roofing client, with their permission.
Reserved for a real quote from an HVAC client, with their permission.
Where we work
We run the checks for the towns you actually serve. Most of our work is in:
Somewhere else in Ontario? We can still help. Everything is done remotely.
FAQ
It overlaps with SEO, but the goal is different. SEO is about ranking in a list of links. This is about whether an AI assistant names you in its answer and describes you correctly. Many of the fixes are the same basics done carefully: accurate listings, a clear website, consistent details everywhere.
The audit report usually arrives within a few business days of booking. Fix-It Setup work is usually done within a few weeks. Some assistants pick up changes quickly and others take longer, which is why we re-check and date every result.
Usually not. Most fixes are to listings, your Google Business Profile and a few details on your existing site. If your site is genuinely holding you back, the audit will say so plainly, and you can decide what to do.
No. Nobody controls what an AI assistant says, and anyone promising a guaranteed spot is guessing. What we can do is find the reasons you're being left out or described wrong, fix them, and show you dated results.
They will. That's why the audit records exactly what we asked and when, and why Monthly Visibility re-runs the same checks each month. The fundamentals (accurate, consistent information about your business) hold up across changes.
Yes, anywhere in Ontario. Everything is done remotely, and we run the checks for the towns you actually serve.
We're starting with roofing and HVAC, with plumbing and electrical next. Send the form anyway and we'll tell you honestly whether we can help yet.
If you start Fix-It Setup within 30 days of your audit, the $199 you paid comes off the $499, so you pay $300 plus HST for the setup.
Yes. It's month-to-month with no long-term contract. Cancel anytime and it stops at the end of the current month.
Get started
Book a time directly, or send a few details and we'll get back to you to set up your audit.
Book the $199 auditPrefer to talk? 647-648-8033 · thuva@namedfirst.boroughwebworks.ca