For Ontario roofing & HVAC businesses

When a homeowner asks ChatGPT or Google for a roofer near them, are you named?

More homeowners now ask an AI assistant who to call instead of scrolling through search results. It usually names only a few companies. We check whether you're one of them, whether what it says about you is right, and what to fix if you're not.

$199 CAD + HST. One-time. Credited toward Fix-It Setup if you go ahead within 30 days.

ChatGPT · Gemini · Claude · Perplexity · Google AI Overviews · AI Mode · Maps

What changed

Homeowners used to get ten blue links. Now they get one answer.

Ask an AI assistant for a roofer or a furnace repair, and it names a few companies and stops. If you're not in that short list, the homeowner may never see you, however good your work or your Google ranking.

AI assistant answer Example

Question asked: “Who's a good roofer near Scarborough? I need a leak fixed this week.”

Here are a few well-reviewed roofing companies near you:

  1. Northline RoofingNamed · leak repair, same-week visits
  2. Maple Crest Roofing Co.Named · shingle & flat roofs
  3. Ridgeway Roof ProsNamed · emergency service
  4. Your businessNot named
Illustration. Fictional businesses, not a real AI answer.

The $199 Visibility Audit

Four plain questions, answered with evidence

We ask the questions your customers ask, in the towns you serve, and record exactly what comes back, with dates.

  1. Are you named?

    We ask ChatGPT, Gemini, Claude, Perplexity and Google (AI Overviews, AI Mode and Maps) for your trade in your service areas and log whether you show up.

  2. Is what it says accurate?

    Wrong phone number, old address, services you don't offer, a city you don't cover. We flag every mistake.

  3. Where is that coming from?

    We trace answers back to the listings, reviews and pages they rely on, so you know what to fix first.

  4. Who gets named instead?

    We list the competitors that do show up and what they have that you don't yet.

What you get

A dated report you can read in ten minutes

Every check is written down with the date, the question asked and the answer we got, so you can see the change for yourself later. No dashboards to log in to, no jargon.

  • Results for each assistant, question and town
  • Every inaccurate detail, with where it came from
  • The competitors named in your place
  • A short, ranked fix list you can do yourself or hand to us

See sample Sample report PDF coming soon.

Visibility Audit

Prepared for: Example Roofing Co. · Scarborough, ON

Sample
Sample results: whether each assistant named the business
Where we askedNamed?Note
ChatGPT✗ Not named3 competitors listed
Gemini✗ Not named—
Claude✗ Not named2 competitors listed
Perplexity✓ NamedOld phone number
Google AI Overviews✗ Not named—
Google AI Mode✓ NamedWrong service area
Google Maps✓ Named#4 of 5

Sources and fix list

  1. Each wrong detail is traced to its source.
  2. The full report covers sources and a ranked fix list (blurred here).
Sample layout with made-up results for a fictional business.

How it works

Check first. Fix what matters. Keep an eye on it.

No mysterious tactics. We find the gaps, fix them in order of impact, and show you dated results.

  1. Audit

    We run the checks and send your dated report, then walk you through it on a short call.

  2. Fix-It Setup

    We fix what the audit found: listings, Business Profile, website details, service-area pages and the facts assistants rely on.

  3. Monthly Visibility

    Each month we re-run the checks, keep your details consistent and send a short report of what changed.

Pricing

Clear prices. No long contracts.

Visibility Audit

$199 CAD + HST

One-time report

  • Checks across ChatGPT, Gemini, Claude, Perplexity and Google
  • Accuracy check of what they say about you
  • Sources and competitors named instead
  • Ranked fix list and a walkthrough call
Get my $199 audit

Monthly Visibility

$249 / month, CAD + HST

Month-to-month. Cancel anytime.

  • Monthly re-checks of the same questions
  • Ongoing fixes as listings and answers drift
  • Short dated report each month
  • No long-term contract
Ask about Monthly

Your $199 audit fee is credited toward Fix-It Setup if you go ahead within 30 days.

Full refund on the audit or Fix-It Setup if you cancel before we start. Monthly stops at the end of the paid month. Refunds and cancellations

All prices in Canadian dollars, plus HST.

Who's behind it

Named First is a Borough Web Works company

Borough Web Works is a small GTA web studio that builds websites for local businesses. Named First is the part of that work built around one question: when a homeowner asks an AI assistant for a contractor, does it name you, and is what it says right?

Owner-operated in Ontario. No account managers or call centres: you deal directly with the person doing the work.

Results

Real results will go here

We're just getting started. Instead of made-up quotes, these slots stay empty until we have dated, real results to show.

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Before / after AI answer

Before · date

Screenshot of the answer before Fix-It Setup.

After · date

Screenshot of the same question after.

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Client testimonial

Reserved for a real quote from a roofing client, with their permission.

Placeholder

Client testimonial

Reserved for a real quote from an HVAC client, with their permission.

Where we work

Towns we cover across the GTA

We run the checks for the towns you actually serve. Most of our work is in:

  • Ajax
  • Aurora
  • Brampton
  • Burlington
  • Etobicoke
  • Markham
  • Milton
  • Mississauga
  • Newmarket
  • North York
  • Oakville
  • Oshawa
  • Pickering
  • Richmond Hill
  • Scarborough
  • Toronto
  • Vaughan
  • Whitby

Somewhere else in Ontario? We can still help. Everything is done remotely.

FAQ

Common questions

Is this just SEO?

It overlaps with SEO, but the goal is different. SEO is about ranking in a list of links. This is about whether an AI assistant names you in its answer and describes you correctly. Many of the fixes are the same basics done carefully: accurate listings, a clear website, consistent details everywhere.

How long does it take?

The audit report usually arrives within a few business days of booking. Fix-It Setup work is usually done within a few weeks. Some assistants pick up changes quickly and others take longer, which is why we re-check and date every result.

Do I need a new website?

Usually not. Most fixes are to listings, your Google Business Profile and a few details on your existing site. If your site is genuinely holding you back, the audit will say so plainly, and you can decide what to do.

Can you guarantee I'll be named?

No. Nobody controls what an AI assistant says, and anyone promising a guaranteed spot is guessing. What we can do is find the reasons you're being left out or described wrong, fix them, and show you dated results.

What if the AI tools change?

They will. That's why the audit records exactly what we asked and when, and why Monthly Visibility re-runs the same checks each month. The fundamentals (accurate, consistent information about your business) hold up across changes.

I'm outside the GTA. Can you still help?

Yes, anywhere in Ontario. Everything is done remotely, and we run the checks for the towns you actually serve.

I'm a plumber or electrician. Is this for me?

We're starting with roofing and HVAC, with plumbing and electrical next. Send the form anyway and we'll tell you honestly whether we can help yet.

How does the audit credit work?

If you start Fix-It Setup within 30 days of your audit, the $199 you paid comes off the $499, so you pay $300 plus HST for the setup.

Can I cancel Monthly Visibility?

Yes. It's month-to-month with no long-term contract. Cancel anytime and it stops at the end of the current month.

Get started

Find out if you're named. The audit is $199.

Book a time directly, or send a few details and we'll get back to you to set up your audit.

Book the $199 audit

Prefer to talk? 647-648-8033 · thuva@namedfirst.boroughwebworks.ca

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